Golf theme of 2011: White
As the boys walk around the PGA show talking to all the big brands and seeing what they all have on offer, it looks like there is a common theme: White.
White=Distance?
You have seen the TaylorMade R11. But did you know that Cobra and even Powerbilt have a white driver coming out? Perhaps the engineers at these golf companies know something we don’t, like our mind’s association with color and distance or something.
Most of these bad boys will not be available to the public until around March, but if this Spring we all start blowing our drives over the back fence of our local range, or see our tee shots disappear into the distance, maybe we will know the reason…
